How VerSe Innovation, a content technology platform powering 300 million+ users, increased their CTRs by 70%
In this case study, we will discover how Verse Innovation transformed its click-through rates (CTRs) by 70% through localization and a targeted content strategy. By harnessing the power of engaging and high-quality content, Verse Innovation not only amplified its online presence but also witnessed a significant boost in user engagement.
increase in click-through rates
improvement in turnaround time
In this storyIntroductionBackground: The Challenge of Low CTRsStrategy: Achieving Success through a Comprehensive ApproachResults: The Pepper AdvantageConclusion
Having an integrated solution where you put your requirements and get an output in a stipulated time period is very useful for a business like ours. Once we started using the platform, we were able to understand the amount of work we could get done and have gradually integrated our system here.
Did you know that your consumers just love content in their local language? According to a report, The size of the Language Services Market is projected to increase from USD 72.22 billion in 2023 to USD 98.11 billion by 2028, with a CAGR of 6.32% over the forecasted period of 2023-2028. If you do not believe us, maybe these numbers will convince you:
Going glocal is the new cool and businesses are readily accepting the emerging trend.
In this case study, we will discover how Verse Innovation transformed its click-through rates (CTRs) through localization and a targeted content strategy. By harnessing the power of engaging and high-quality content, Verse Innovation not only amplified its online presence but also witnessed a significant boost in user engagement.
VerSe Innovation is a content technology platform company and India’s first tech unicorn focused on local languages. It powers 300 million+ users to consume content in their local language. Its technology also powers India’s #1 and most engaging short video app, Josh.
Being successful in their current market, Verse was looking to grow and reach even more people. They were specifically targeting Tier 2 and Tier 3 cities to expand their reach and tap into newer markets. Additionally, they wanted to reach these audiences in their preferred language, so that they can fully understand and appreciate what Verse Innovation offers. This expansion strategy would help the company to reach a wider range of customers and continue to grow and thrive.
Initially, Verse Innovation worked with individual creators and freelancers to create and translate their content. This approach posed several challenges for the company
First, working with individual contributors made it difficult for teams to collaborate and create content efficiently. The process of coordinating and managing multiple creators was cumbersome and complex, which slowed down the content creation process.
Additionally, getting the content localized was a time-consuming process. Each individual contributor would have to create and translate their own content, which added to the overall time and effort required to get the content ready for distribution.
These challenges made it difficult for Verse Innovation to create and distribute their content effectively, which hindered their ability to reach their target audience and grow their business.
To achieve the desired outcome, Verse Innovation and PepperContent developed a comprehensive content strategy encompassing the following key elements:
1. Comprehensive audience analysis: In-depth research was conducted to ascertain the target audience's preferences, pain points, and behavior patterns. This analysis played a crucial role in tailoring content that resonated with the audience's needs.
2. Access to talent network: Pepper Content did the heavy lifting of finding the right creators for all the campaigns. This saved Verse Innovation time and effort, as they didn’t have to spend hours searching for and coordinating with individual creators.
3. High-quality, tailored content and localization: Pepper Content collaborated closely with Verse Innovation to create engaging and informative content. After assembling and deploying a team of native-language experts for Verse Innovation, they helped Verse Innovation translate content into 5 different languages i.e. Hindi, Marathi, Tamil, Telugu, and Bengali, every day.
Verse Innovation's collaboration with PepperContent yielded exceptional results, as evidenced by the following key outcomes:
1. 70% increase in CTRs: The strategic implementation of the content marketing campaign led to a 70% surge in CTRs. Verse Innovation's engaging and targeted content successfully captured the audience's attention and prompted them to take action.
2. Enhanced audience engagement: The tailored content resonated with the target audience, resulting in increased engagement across various channels. This included higher social media interactions, comments on blog posts, and an influx of inquiries about Verse Innovation's products.
50% less TAT: Pepper Content helps Verse Innovation to scale their content creation, allowing them to create more content in a shorter amount of time in 5 languages.
The Verse Innovation and PepperContent collaboration successfully revitalized Verse Innovation's digital marketing efforts. By leveraging a strategic content marketing campaign, Verse Innovation achieved a significant increase in CTRs, amplified its online presence, and witnessed greater audience engagement. The case study showcases the profound impact that well-executed content marketing can have on a business's success in the digital landscape.